The Discovery Trade Tasting announced
The big reveal is being hosted live. For the first time in two years, buyers, wine influencers, press and writers have the opportunity to taste all 100 top wines from the Languedoc-Roussillon Sud de France & Sud Ouest Top 100 under one roof. Whilst there is plenty of scope by the trade for new discovery, as 60% of the Top 100 winning wines are seeking UK distribution, some of the wines are already being successfully distributed in UK supermarkets, independent retailers or wine merchants. The event in London showcases the diversity of Occitanie, which is the largest wine region in the world. It encompasses the Languedoc and the Roussillon vineyards, through to part of the Rhône Valley and the South-West. This year’s entries reveal a surge in quality wines with an organic or sustainable certification.
The Top 100 Discovery tasting takes place on Thursday 9 September 2021, 10am to 5.30pm at One Great George Street, London SW1P 3AA. It includes two masterclasses presented by Tim Atkin MW, who also chaired the panel of buyers and experts for selecting the Top 100. He presents the great white wines of the region at 12 noon, and personal picks from the Top 100 at 2pm. Registration is free and visitors can sign-up to the tasting and masterclasses now.
Visitors will receive their own Top 100 tasting catalogue with fresh commentary about the region and details about each winning wine. Additionally they can select their own choice of boxed sample wines from the Top 100 to take away and review in their own time. The event will be organized to respect social distancing measures. Staggered entry times will control the flow of visitors, and wines will be poured for guests, to ensure a comfortable and relaxed event.
The 2021 quest to discover the new Top 100 best wines from Occitanie featured a rigorous blind judging of 459 wines from 130 producers, narrowed down to the final Top 100 best wines, early in Spring. Isabelle Kanaan, Executive Director for the Bureau de la Région Occitanie / Pyrénées-Méditerranée in London, comments, “We plan to create an efficient, enjoyable format, so each individual wine can be assessed by visitors. At last we can present the full Top 100 for the trade to see, taste, compare and discuss with wine industry colleagues, and hear the latest happenings from Sud de France, despite the limited opportunity to travel.”